Mum Drunk

Mum Drunk is a product solution to new mothers who aren't taking care of themselves and don't have the resources, support or time to build healthy habits.

To support our Mum Drunk mums, we created an abundance of nutritious products to help alleviate stress, tiredness and a loss of energy. These products include herbal teas and a breast feeding patch that replenish the body and help with symptoms like stress, tiredness and a lack of sleep.

Within this project, I was responsible for designing packaging and artwork for the product and social media. I worked closely with my team to come up with fun copy used within the brand name, packaging and designs that would be cohesive across the whole campaign.

The overall tone of this campaign is cheeky and fun.
We want mums to be laughing to themselves at 3am while holding their newborn in their arms. We found that on average, mothers spend around 6.1 hours on their phone with 86% of that time spent on social media. So we knew exactly where to find them.