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Quick Designs. Quality Ideas.
New Balance
With a distinctive logo and style, New Balance produce comfortable shoes popular amongst many audiences. But how can we bring this comfort to older Australians.
Project: Timeless
This OOH advertising is created to bring the iconic style and inspiration from the 60's and 70's to a different sense of comfort and nostalgia that resonates with an older audience. The illustrations depict Elton John, Stevie Nicks and Freddie Mercury combining some of their famous looks with modern footwear.
Threads
Meta has recently launched a new app that competes with Twitter that is linked directly to Instagram. So how can we compete with other social apps?
Project: Threads
An app for words and thoughts, audiences who use these apps look for ways in which they can discuss things socially.
This social advertising concept focuses on how new ways of communicating can be made using Threads. Leave the old cheesy notes on a piece of paper, and find your new platform for discussion.
Yes Campaign
The Yes Campaign is advancing for Australians to vote yes in the upcoming referendum, recognising Indigenous people in the constitution.
It's being challenged by no campaigners who are driving to initiatives of "don't know, vote no"
Project: Vote Yes
This OOH media is designed to make the viewer questions changes that they may be experiencing in their own life.
For the most part, the audience that are likely to be the most unaware of this campaign are of a younger demographic. Therefore, I chose to depict a situation that most young adults face like breaking away from toxic friendships.
