Smiling Minds

In collaboration with Smiling Mind, RMIT students were given the task of responding to the ongoing impacts of Covid -19 on VCE and VCAL students with their studies and high school experiences.

Our solution was simple, connect with students using methods that help accomodate mental healthy. The Hungry Minds cooking series goes through the events of teenage dramas and provides ingredients on how to cope with these issues. With two teenage hosts, the episodes explore different high school situations in a candid conversation with the aim to connect with other teenagers who may be experiencing the same problems post-covid.

To reach our target audience effectively, this campaign will run on TikTok. We chose this platform as its popularity grew with these students and will enable us to promote our video campaign. We also want our audience to respond positively through the use of comments, liking and sharing and feel as though they can relate to the issues discussed within each episode.